Nomad App Visual identity
How can we create a reassuring yet playful visual identity for a travel social network that lets you plan and share trips, all in one place?
Brand Designer
4 Brand Designers - Mamadou Drame, Alexis UCLA, Lorenzo Boye and myself
2 Weeks
Branding
Art Direction
CONCEPT
When planning a trip, travelers juggle multiple tools to find inspiration, save places, organize their itinerary, book, and share their experience. Yet no single platform brings all of these steps together.
Nomad fills that gap. This travel social app concept lets users discover new destinations, collaborate with others, plan their trips, and share their experiences, all in one place. For this project, we developed the app’s concept and designed its visual identity.
The logo is composed of a combination of two typefaces: a handwritten, hand-drawn script and the Mori typeface. The handwritten letter "n" reinforces the human aspect of the application, while Mori (clean, sharp, and versatile) underscores the universal nature of travel.
